Something Ordinary 1

those shot were taken mainly for the spreads required for this theory project, background information about the project can be found below. please note that the logos and designs on the t-shirt, shirt, and jeans have been done by my group. a video backdrop was created and was used as the intro and during the catwalk, hopefully i'll be able to upload it and link it very soon.

Art Theory
Fashion Event Proposal
SO: So Ordinary Label

Introduction
The fashion industry is always being updated with new styles and trends over the seasons and years, but when it comes down to it, have we, in the saturated fashion industry, simply forget that a shirt is a shirt and pants are pants?

Theory
Fashion is a part of popular culture, be it in the East or the West, it is always changing and new concepts are being executed everyday in an ever evolving market. In this process, maybe the idea that a shirt is a shirt has been lost in the ideas of being trendy, being IN, being stylish and whatnot. SO: So Ordinary is a label that seeks to return us to the reality of why we wear clothes. With this, this event seeks to promote what we seemingly see as an ordinary everyday style spiced with the evolving local urban fashion style for both casual and smart casual situations, all day and all night, 7 days a week.